A website is the only fully-owned asset a company has online: no commissions, no throttling, data stays yours. Here's the whole route in six steps.
Step 1: Domain and hosting
- Domain: match the brand; .com / .cn both fine; register with Aliyun or Tencent Cloud and complete real-name verification;
- Hosting: a 2-core/2GB server runs a showcase site (≈RMB 600/year). For overseas audiences, Hong Kong or Singapore nodes skip the filing step.
Step 2: ICP filing (mainland hosting requires it)
Submit the business license, legal representative ID and site details through your cloud provider's filing system; the review takes 1-2 weeks. Design and development run in parallel, so nothing waits. Commercial sites should also consider public-security filing and an ICP operating license.
Step 3: Design & development essentials
- Clear the first screen in 3 seconds: who you are, what you solve, the next action (a button);
- Mobile first: over half your visitors are on phones — design the small screen first;
- Close the inquiry loop: form, QR and phone channels; forms that ping WeChat work best;
- Speed is conversion: tune to Core Web Vitals; first paint under two seconds.
Step 4: The SEO checklist (tick before launch)
| Item | Why |
|---|---|
| Per-page TDK | Independent title / description / keywords with target terms |
| sitemap.xml + robots.txt | Tell engines what exists and how to crawl |
| Structured data (JSON-LD) | Rich results; easier machine understanding |
| Breadcrumbs & internal links | Authority flow and clear user paths |
| HTTPS + 301 canonicalization | Security and consolidated ranking signals |
Step 5: GEO — get recommended by AI search
In 2026, more buyers ask an assistant before they ask a search engine. GEO (Generative Engine Optimization) means: provide an llms.txt (a site brief written for machines), organize service pages as questions and answers, and state processes, deliverables and promises as plain facts — AI engines cite content that is structured and factual. Every site JS Tech builds ships with this layer; the site you're reading is the demo.
Step 6: The first 30 days after launch
- Submit to Baidu Webmaster Tools / Bing / Google;
- Wire up Baidu Analytics or GA;
- Publish one industry article a week to widen keyword coverage;
- Search "your brand + service" on a phone and check how you appear.
Rather have it handled? JS Tech's website service covers this entire route in 1-2 weeks — contact us for a free diagnosis.
