Zhenxing · Sleep & Meditation Mini-Program
「Tonight, let your heart come ashore.」
A deep-blue sleep and meditation mini-program: a moment's mood journal, breathing breaks and an eight-minute pre-sleep practice — with three nature soundscapes (mountain streams, night bamboo, distant hills) mixed to taste.
CHALLENGE
Challenge
Sleep products are heavily commoditized, yet users opening them at midnight don't want feature piles — they want to feel caught. The hard part was folding mood journaling, breathing practice and soundscape mixing into one effortless bedtime line.
RESULT
Result
Live on WeChat; in night-scenario beta and content operations.
- 3nature soundscapes
- 8 minpre-sleep practice
- 4 weekszero to launch
SOLUTION
What we did
- Deep blue-and-gold night visuals: low-saturation sky, moonlight and distant hills that don't glare at 1 a.m.
- The "mirror" metaphor for mood: record a feeling, receive a gentle read on state and need
- Three independent soundscape volumes with 7/8/9-minute auto-end timers
- A deliberately restrained copy system — no nagging, no streaks; the product stays behind the emotion
HIGHLIGHTS
- Mood journaling
- 8-minute pre-sleep practice
- Three soundscape mixer
- Gentle emotional feedback
Your product could be next
From feature list to launch and beyond, one team walks it with you. The first 30 minutes are free.
NEXT STEP
Hand us the back office — you just move forward
Describe your needs and get an assessment with a fixed price in 30 minutes. 50% starts the work; the balance is due only after you approve. First engagement can start small.
- First draft in 48 hours
- Pay the balance only after approval
- 7-day free tweaks
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